Contractor Partnerships
Introduction
Civic Works Energy programs uses innovative community-based marketing to generate home performance and solar leads, and then increases conversion rates through its consumer energy advisor services. Contractors also benefit from Civic Works’ free worker training resources. The program provides these benefits to Maryland companies that intend to create a positive local impact through hiring from Baltimore communities.
Community-based Marketing
Leveraging the power of word-of-mouth, community-based marketing reaches people through the different communities within which they associate. Civic Works builds relationships with community associations, workplaces, and other entities, and then empowers leaders to engage their members. As a trusted messenger, Civic Works is able to build trust in the benefits of solar energy and the quality of the contractors that perform the work.
Increasing Conversion Rates
As a trusted third-party messenger, Civic Works is able to build trust in the contractor and the benefits of solar energy. Energy Programs qualifies residential customers for their level of interest and motivation and financial capacity. Civic Works Energy Advisors support homeowners throughout the process, improving customer conversion.
Worker Training
Civic Works’ Center for Sustainable Careers (CSC) graduates highly-qualified entry-level installation technicians with the skills, knowledge, and abilities to meet the workforce needs of solar and weatherization industry employers. Signatory partner companies also have access to free incumbent worker training courses, designed to upskill existing employees with the obtainment of additional credentials through NABCEP (the North American Board of Certified Energy Practitioners) and BPI (the Building Performance Institute).